Super Lawyers Now Offering Online Attorney Video
Custom Online Attorney Video enhances attorneys’ Web presence, potential client outreach
Eagan, Minn., Aug. 21, 2012 – Super Lawyers, part of Thomson Reuters, has launched the Online Attorney Video feature, which allows Super Lawyers-designated attorneys the opportunity to establish a strong online video presence to connect with potential clients beyond traditional print and online advertising.
Filmed by a professional videographer in the comfort of the attorney’s office, the brief video will tell each attorney’s unique story, highlighting a pivotal career moment, an inspirational client or case, or just simply his or her reasons for choosing to become a lawyer. A project manager will work with clients to craft interview questions, determine key messages and provide advice in advance of the taping.
The Online Attorney Video is available to Super Lawyers-selected attorneys who have already upgraded to the Premium Online Attorney Profile. The videos will immediately have an extensive Web presence, and are hosted in multiple places, including on the Super Lawyers YouTubeTM channel; on video.superlawyers.com, an exclusive site featuring content on legal topics and attorneys; and on the attorney’s own Web properties. Proprietary search engine optimization techniques will help to ensure maximum online exposure for each video.
Additionally, through the Super Lawyers Online Attorney Video, attorneys can:
• Make a personal impression with potential clients before meeting them.
• Establish trust and credibility with professionally produced video content.
“The Online Attorney Video product gives our exceptional attorney customers a more personal way to communicate with potential clients and to highlight their well-deserved professional success,” said Mary Williams, director, Marketing and Product, Super Lawyers. “At Super Lawyers we strive to offer the most effective marketing vehicles to our customers, and this custom video option will bring them to an even higher level of personalized online visibility and outreach.”
For more information and to view sample videos, please visit video.superlawyers.com.
Super Lawyers, part of Thomson Reuters, is a rating service of outstanding lawyers from more than 70 practice areas who have attained a high degree of peer recognition and professional achievement. The selection process is multiphasic and includes independent research, peer nominations and peer evaluations.
The Super Lawyers lists are published in Super Lawyers magazines and in leading city and regional magazines across the country. Super Lawyers magazines also feature editorial profiles of attorneys who embody excellence in the practice of law. For more information, go to superlawyers.com.
Thomson Reuters is the world's leading source of intelligent information for businesses and professionals. We combine industry expertise with innovative technology to deliver critical information to leading decision makers in the financial and risk, legal, tax and accounting, intellectual property and science and media markets, powered by the world's most trusted news organization. With headquarters in New York and major operations in London and Eagan, Minnesota, Thomson Reuters employs approximately 60,000 people and operates in over 100 countries. Thomson Reuters shares are listed on the Toronto and New York Stock Exchanges. For more information, go to www.thomsonreuters.com.